Fruit of the Mountain is a company that makes and sells naturally flavored waters. The main idea of the product was to provide a healthy, yet flavorful drink with no questionable ingredients.

All Fruit of the Mountain Naturally Flavored Waters are each made with two ingredients. Natural spring water, and fresh berries. Berries that are grown without the help of hormones and pesticides, and only used at the peak of their ripeness; picked, hand-washed, and fresh pressed to be mixed with pure filtered spring water in the same day. Light, natural flavors and sweetness all bottled up just for you. 
 

Fruit of the Mountain is sold at specialty grocery stores like Trader Joe’s. The brand is targeted towards men and women ages 18-27.  While the target audience may be small, the product is appealing to all who have a craving for natural foods and drinks, and a desire for adventure.